YouTube’s initiative against ad-blockers encourages users to either view advertisements or subscribe to YouTube Premium, its primary source of income.
Following the match against England, Australia is set to face Afghanistan and Bangladesh.
YouTube has extended its efforts to combat ad-blockers, blocking users who use such browser add-ons from accessing videos on the platform. This crackdown initially started as a limited test in June but has now become a global initiative. Users who have ad blockers enabled are presented with a choice: either enable ads on YouTube or explore the option of using YouTube Premium when trying to watch videos. Numerous users have shared their experiences of being unable to watch videos on YouTube because of this new initiative.
ALSO READ : –YouTube declares war on Ad-Blockers: Watch ads or subscribe to YouTube Premium.
YouTube has launched a global campaign aimed at countering the use of ad-blockers. The platform prompts users to either watch videos with ads or subscribe to YouTube Premium. Christopher Lawton, YouTube’s communications manager, emphasized that ad-blockers violate their terms of service.
When users with ad-blockers enabled attempt to watch videos, a message pops up with a warning:
“It appears you may be using an ad-blocker. Video playback is blocked unless YouTube is allowed or the ad-blocker is disabled. Ads support YouTube for users worldwide. You can enjoy an ad-free experience with YouTube Premium, and creators still get paid through your subscription.”
Lawton explained that ads are crucial for supporting a diverse global community of content creators and enabling billions to enjoy content on YouTube.
YouTube’s primary revenue comes from advertising, despite other monetization features like Super Chat, channel memberships, and merchandise. In an effort to boost ad-monetization earlier this year, YouTube introduced initiatives encouraging users to either watch ads or subscribe to YouTube Premium. In May, unskippable 30-second ads were introduced for the TV app.
They also tested less frequent, longer ads for television. However, any success in persuading users to opt for YouTube Premium was countered by a $2 increase in the subscription fee and a higher annual subscription price.
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