Crafted by infusing crushed whole lemons in alcohol and blending with effervescence, Lemon-Dou is declared by the company to be a revitalizing, robust chu-hi lemon beverage.
The Lemon-Dou, 250ML, is priced at ₹230 as per the information on the company’s website.
Coca-Cola India has entered the domestic alcohol market by introducing its global alcoholic ready-to-drink beverage, Lemon-Dou. The company is currently conducting pilot tests for Lemon-Dou in a few Indian states. According to Coca-Cola, Lemon-Dou, a 250ml beverage, is priced at ₹230.
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Lemon-Dou is crafted from crushed whole lemons, alcohol infusion, and bubbles, creating a refreshing chu-hi alcoholic lemon drink, as per the company’s website. The move into the alcoholic beverage market comes amid the company’s efforts to tap into the growing demand for low-alcoholic ready-to-drink beverages globally.
India’s alcoholic beverage market is predicted to reach USD 64 billion in the next five years, ranking the country as the fifth-largest contributor to global market revenues in the near to medium term, according to a report by the International Spirits & Wines Association of India (ISWAI). In 2021, the sector accounted for about 2% of India’s nominal GDP, with an estimated market size of USD 52.4 billion, making it a significant industry valued at ₹3.9 lakh crore (US$47 billion), including country liquor.
Coca-Cola is currently conducting trials for Lemon-Dou in select states in India. The beverage is a combination of distilled liquor, similar to brandy or vodka, and lime. The company emphasized that the production and distribution of these alcoholic beverages occur separately in dedicated facilities, distinct from those handling non-alcoholic ready-to-drink beverages.
Lemon-Dou represents Coca-Cola’s initial foray into the lemon sour category, designed to cater to the increasing demand from lemon sour enthusiasts who wish to enjoy the authentic taste not only at drinking establishments but also in the comfort of their homes, according to the official website.
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